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Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

This will result in less traffic to your site and more traffic to Google’s AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.

Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google’s IP, invite spam abuse, and put user privacy at risk.

Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families.