Category: TikTok
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TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
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TikTok launches text posts
Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.
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TikTok launches ads transparency library
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
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Study: TikTok loses popularity as ecommerce search engine
Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.
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TikTok launches new AI ad script generator
TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.
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TikTok targets $20 billion in ecommerce sales
TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik
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TikTok opens its premium content feature, Series, to more creators
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
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TikTok’s new ad product gives publishers 50% stake
The program allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.
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New report: Get insights into who uses TikTok and what they’re looking for by Digital Marketing Depot
Learn how U.S. consumers engage with brands on TikTok and how ads impact buying behavior.
The post New report: Get insights into who uses TikTok and what they’re looking for appeared first on Search Engine Land.
TikTok introduces a “Series” feature enabling creators to sell premium episodes
Each individual Series can include up to 80 videos, each up to 20 minutes long.
The post TikTok introduces a “Series” feature enabling creators to sell premium episodes appeared first on Search Engine Land.

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