Category: SEO

Auto Added by WPeMatico

Posted in Google Ads Marketing News PPC SEO

EU signals imminent decision on Google DMA probe

Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights

The EU’s imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.

Continue Reading EU signals imminent decision on Google DMA probe
Posted in Marketing News SEO

How AI-generated content performs in Google Search: A 16-month experiment

AI content rise and fall

Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.

Continue Reading How AI-generated content performs in Google Search: A 16-month experiment
Posted in AI SEO Ecommerce Marketing News SEO

Walmart: ChatGPT checkout converted 3x worse than website

ChatGPT Walmart

After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.

Continue Reading Walmart: ChatGPT checkout converted 3x worse than website
Posted in google Marketing News SEO

Perplexity’s Comet for iOS uses Google Search by default

Google hybrid search

Perplexity’s iOS browser defaults to Google for navigation and local queries, while its assistant handles summaries, research, and actions.

Continue Reading Perplexity’s Comet for iOS uses Google Search by default
Posted in Marketing News SEO

Google AI Overviews now appear on 14% of shopping queries: Report

Search battlefield

Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.

Continue Reading Google AI Overviews now appear on 14% of shopping queries: Report
Posted in Marketing News News publisher SEO

Small publisher search traffic fell 60% over two years: Data

Traffic shrinking

Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.

Continue Reading Small publisher search traffic fell 60% over two years: Data
Posted in Marketing News News publisher SEO

Google AI Overviews cut search clicks 42%: Report

Google traffic redistribution

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.

Continue Reading Google AI Overviews cut search clicks 42%: Report
Posted in Marketing News SEO

Yahoo adds personalized homepage to its Scout AI search engine

Yahoo MyScout

Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.

Continue Reading Yahoo adds personalized homepage to its Scout AI search engine
Posted in Link Building Marketing News SEO

How to get media coverage: A practical guide to pitching journalists

Media coverage relationships

Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.

Continue Reading How to get media coverage: A practical guide to pitching journalists
Posted in Content Marketing Opinion Reddit SEO

10 Reddit comment frameworks that drive engagement without sounding like ads

Reddit logo displayed on smartphone screen

Learn practical comment structures that help brands add value in Reddit threads and attract visibility through helpful participation.

Continue Reading 10 Reddit comment frameworks that drive engagement without sounding like ads