Category: SEO

B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack built for a different era of search.

The best enterprise rank-tracking software goes far beyond checking positions for a handful of keywords. At scale, it means monitoring millions of data points across devices, locations, and search features, including AI Overviews, featured snippets, and local packs. Then that intelligence is fed into dashboards, CRM workflows, and executive reports that drive action across large organizations.

Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially now that AI engines influence traffic and buying decisions?

If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SERPs, fearing they’d steal all our traffic. Eventually, however, we adapted and started optimizing content to get mentioned in them. I believe the same will be true of AI Overviews. I mean, it’s already happening: The internet is now filled with the latest advice on how to get cited in AI Overviews (including this article).

The first systematic analysis of Google’s invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.

A “perfect” PPC account delivered zero revenue—until one critical mistake revealed what was really going wrong.

AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.

UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.

The turn down web page says, “Jeeves’ spirit endures.”

A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.