Category: SEO

Submit your application by Friday, September 5, at 11:59pm ET for your chance to bring home a Search Engine Land Award.

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.

LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.

A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.

Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.

Google’s AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.

The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.

After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.

AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.

In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.