Category: PPC

GA4 users should see the new report in their dashboards automatically but can also add it manually.

The post New Google Analytics 4 Landing page report appeared first on Search Engine Land.

Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.

The post 2 new Google data-driven attribution features appeared first on Search Engine Land.

Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.

The post Microsoft now requires verification for UK Financial Services advertisers appeared first on Search Engine Land.

Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.

The post Search Engine Land celebrates its 16th birthday  appeared first on Search Engine Land.

Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.

The post Feeding data to automation: In-house teams’ secret sauce to Google Ads appeared first on Search Engine Land.

YouTube has been a major player in marketing for a while, and this year was no exception.

The post YouTube year in review: The top 10 ads of 2022 appeared first on Search Engine Land.

Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.

The post Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0 appeared first on Search Engine Land.

Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.

The post Views per Session and Average Session Duration now available in GA4 appeared first on Search Engine Land.

If policy violations are detected, accounts may be suspended immediately and without prior warning.

The post Google is updating its Display and Video 360 Account Level Suspensions policy appeared first on Search Engine Land.

Learn how your business can reach your target audience with connected TV.

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land.