Category: Meta
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Meta: Detailed targeting exclusions alert sent to advertisers was an error
Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
Meta launches AI-powered ad creativity tools
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
Meta ad revenue jumps 27% in Q1 2024
Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
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