Category: Marketing
Category Added in a WPeMatico Campaign
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Lionel Poizner March 19, 2024
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
The two parts of E-E-A-T Google hasn’t told you about
Lionel Poizner March 19, 2024
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Google promotes Liz Reid to head of Search
Lionel Poizner March 19, 2024
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ads Report Editor exporting zeros; Google is investigating
Lionel Poizner March 18, 2024
Google is investigating the exporting issues with Google Ads Report Editor.
Microsoft serving ads for Bing in Google Chrome
Lionel Poizner March 15, 2024
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they’re worried the ads might actually be malware.
Google to replace perspectives filter with forums filter
Lionel Poizner March 15, 2024
The perspectives carousels, clusters and traditional web page listings will remain.
Google Product Studio launches seasonal themed templates
Lionel Poizner March 14, 2024
The first templates for St Patrick’s Day are available now, with templates for Mother’s Day, Easter, and spring expected to be released soon.
Amazon apologizes after its AI advertising system makes costly error
Lionel Poizner March 14, 2024
An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell.
TikTok launches Search Insights to help creators identify trending topics
Lionel Poizner March 13, 2024
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
Lionel Poizner March 13, 2024
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.

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