Category: Marketing
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Change Who Pays: New Google Ads process for client account transfers

You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.
Google rolls out new AI-organized search results, AI Overview links

Google’s organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Microsoft is about to change how Copilot ads appear and trigger

Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Case study: August 2024 Google core update and a recovery plan

Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
Is Google using Chrome for mobile-first indexing and user signals?

SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
First-party data checklist for marketers by Digital Marketing Depot

Start mapping out what a first-party data strategy looks like for your business.
Unlock actionable training, live Q&A, and more for free at SMX

This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don’t miss out.
Will Google’s defense hold up against DOJ antitrust claims?

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
The future of keyword targeting by Edna Chavira

Leverage your existing search expertise on a new performance marketing platform.
Key Google Search Console metrics to monitor every month

Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.

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