Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Marketing SEO

Change Who Pays: New Google Ads process for client account transfers

You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.

Continue Reading Change Who Pays: New Google Ads process for client account transfers
Posted in Marketing SEO

Google rolls out new AI-organized search results, AI Overview links

Google’s organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.

Continue Reading Google rolls out new AI-organized search results, AI Overview links
Posted in Marketing SEO

Microsoft is about to change how Copilot ads appear and trigger

Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.

Continue Reading Microsoft is about to change how Copilot ads appear and trigger
Posted in google Marketing SEO

Case study: August 2024 Google core update and a recovery plan

Case study: August 2024 Google core update and a recovery plan

Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.

Continue Reading Case study: August 2024 Google core update and a recovery plan
Posted in Marketing SEO

Is Google using Chrome for mobile-first indexing and user signals?

Google data mining

SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.

Continue Reading Is Google using Chrome for mobile-first indexing and user signals?
Posted in Marketing SEO SMX® - Search Marketing Expo & Conference Series

Unlock actionable training, live Q&A, and more for free at SMX

This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don’t miss out.

Continue Reading Unlock actionable training, live Q&A, and more for free at SMX
Posted in google Marketing PPC

Will Google’s defense hold up against DOJ antitrust claims?

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.

Continue Reading Will Google’s defense hold up against DOJ antitrust claims?
Posted in Marketing SEO Technical optimization

Key Google Search Console metrics to monitor every month

Google Search Console

Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.

Continue Reading Key Google Search Console metrics to monitor every month