Category: Marketing

Want to run a Facebook giveaway that attracts leads, not prize-hunters? Looking for a good plan? In this article, you’ll learn how to craft a contest that serves your business goals. You’ll also find advice to develop Facebook ads for your campaign and how to nurture prospects through the customer journey after the contest ends. […]

The post Facebook Contest Strategy: How to Grow With Contests appeared first on Social Media Examiner | Social Media Marketing.

SMX speaker Amy Bishop shares insights on Facebook’s learning curve and testing strategies.

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New to Clubhouse App? Wondering how to use Clubhouse? In this article, you’ll discover how Clubhouse works and how you can use Clubhouse to build your authority and your business. What Is Clubhouse App? If you’ve been hanging out on social media the past couple of weeks, you’ve probably heard a new buzzword: Clubhouse. This […]

The post Clubhouse App: How to Get Started appeared first on Social Media Examiner | Social Media Marketing.

We go way back to discuss how SEO has changed over the years.

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Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. […]

The post How to Create YouTube Video Ads That Convert appeared first on Social Media Examiner | Social Media Marketing.

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.

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Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.

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This update brings new tools for ad strength, support for additional recommendations, and image extensions.

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Now there are more SMX events for marketers to keep up with the changing world of search which means more speaking opportunities for industry experts like you.

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Use email in your marketing? Wondering how an email sequence can help turn people into customers? In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales. You’ll also discover how to recycle this email system to stay engaged with your audience over time. Finally, you’ll find out how to […]

The post How to Use an Email Sequence to Turn Prospects Into Customers appeared first on Social Media Examiner | Social Media Marketing.