Marketing – Page 257

Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

Please visit Search Engine Land for the full article.

Facebook Facebook Ads How To Marketing Tools

How to Optimize Facebook Ad Creative for Better Results

Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance? In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative. To learn how to optimize […]

The post How to Optimize Facebook Ad Creative for Better Results appeared first on Social Media Examiner | Social Media Marketing.

Marketing

Video: Joe Beccalori on the importance of blending SEO with other digital marketing

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

Please visit Search Engine Land for the full article.

Expert Interviews How To Marketing Podcast Social Media Marketing Podcast Social Media Video video

Social Media Video Made Simple: How to Easily Make Great Videos

Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast. Pelpina is a video expert who helps businesses grow their visibility with online video. She’s the author […]

The post Social Media Video Made Simple: How to Easily Make Great Videos appeared first on Social Media Examiner | Social Media Marketing.

Marketing

Some early observations on the Google December core update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

Please visit Search Engine Land for the full article.

Marketing

Will COVID vaccine rollout bring back in-person conferences?

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

Please visit Search Engine Land for the full article.

Marketing

Brand reputation and the impact of Google SERP selections

How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

Please visit Search Engine Land for the full article.

Email List How To Marketing Social Meda Strategy

How to Grow Your Email List With a High-Converting Free Offer

Want to grow your email list? Wondering what type of opt-in offers convert best? In this article, you’ll discover three types of assets you can use to attract new email subscribers and how to validate your email opt-in offer through market research before you launch it. You’ll also get benchmark conversion rates to assess whether […]

The post How to Grow Your Email List With a High-Converting Free Offer appeared first on Social Media Examiner | Social Media Marketing.