Category: Marketing

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

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Google confirms web stories as featured snippets are not a great experience for searchers.

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After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

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Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.

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Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […]

The post Facebook Ads for Local Businesses: A Framework for More Revenue appeared first on Social Media Examiner | Social Media Marketing.

Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.

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Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how […]

The post Google Analytics 4: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.

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Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.

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The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.

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