Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Marketing

Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year

Google’s Reena Nadkarni explains what retailers can do to drive local sales.

Please visit Search Engine Land for the full article.

Continue Reading Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year
Posted in Marketing

Google Search Console API gains fresh data & more

Not only can you get fresher data via the API, you can also manage your domain properties and more.

Please visit Search Engine Land for the full article.

Continue Reading Google Search Console API gains fresh data & more
Posted in Facebook Facebook Ads Facebook Organic How To Marketing

Facebook Organic and Paid Reach Strategy for Local Businesses

Does your local business have a Facebook page? Want more people to see your organic Facebook posts? In this article, you’ll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion […]

The post Facebook Organic and Paid Reach Strategy for Local Businesses appeared first on Social Media Examiner | Social Media Marketing.

Continue Reading Facebook Organic and Paid Reach Strategy for Local Businesses
Posted in Marketing

Why your content strategy needs both rank-worthy and link-worthy content in the mix

How a two-pronged approach can help you increase brand awareness and organic traffic.

Please visit Search Engine Land for the full article.

Continue Reading Why your content strategy needs both rank-worthy and link-worthy content in the mix
Posted in How To Instagram Instagram Stories Instagram Tools Marketing

How to Use Instagram for Customer Service

Are your customers on Instagram? Wondering how to use Instagram for customer service? In this article, you’ll discover five tips to improve your customer service on Instagram. #1: Add Customer Service Contact Info to Your Instagram Bio Consumers will lose confidence or interest in a business if their questions are ignored so make sure you […]

The post How to Use Instagram for Customer Service appeared first on Social Media Examiner | Social Media Marketing.

Continue Reading How to Use Instagram for Customer Service
Posted in Marketing

New EU regulations compel more transparency for search rankings

Guidelines seek disclosure of major ranking factors by Google, Amazon.

Please visit Search Engine Land for the full article.

Continue Reading New EU regulations compel more transparency for search rankings
Posted in Marketing

Google’s December 2020 core update was big, even bigger than May 2020, say data providers

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.

Please visit Search Engine Land for the full article.

Continue Reading Google’s December 2020 core update was big, even bigger than May 2020, say data providers
Posted in Facebook Facebook Ads How To Marketing

How to Expand Your Facebook Ad Targeting to New Audiences

Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You’ll also discover how to find cold […]

The post How to Expand Your Facebook Ad Targeting to New Audiences appeared first on Social Media Examiner | Social Media Marketing.

Continue Reading How to Expand Your Facebook Ad Targeting to New Audiences
Posted in Marketing

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Search Engine Land for the full article.

Continue Reading Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer