Category: Marketing

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google’s IP, invite spam abuse, and put user privacy at risk.

Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families.

Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started […]

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here’s exactly how Google tells humans and bots apart.

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.