Category: Marketing

Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what’s working now.

42% said they would not block Google and 25% are still unsure.

Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

This will result in less traffic to your site and more traffic to Google’s AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.

Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.