Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Marketing

Google Q4 search ad revenue: $43.3 billion

Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

Please visit Search Engine Land for the full article.

Continue Reading Google Q4 search ad revenue: $43.3 billion
Posted in Marketing

How marketers can adjust to redefined keyword matching

Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

Please visit Search Engine Land for the full article.

Continue Reading How marketers can adjust to redefined keyword matching
Posted in Marketing

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

Please visit Search Engine Land for the full article.

Continue Reading Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager
Posted in Marketing

Google Ads creates unified advertiser verification program

Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.

Please visit Search Engine Land for the full article.

Continue Reading Google Ads creates unified advertiser verification program
Posted in Marketing

Deepcrawl launches technical SEO app for Wix

Wix’s SEO efforts continue with an app for SMEs that costs $7 per month.

Please visit Search Engine Land for the full article.

Continue Reading Deepcrawl launches technical SEO app for Wix
Posted in Marketing

Google merges its SafeSearch help information into a single new document

Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.

Please visit Search Engine Land for the full article.

Continue Reading Google merges its SafeSearch help information into a single new document
Posted in Marketing

‘Untitled’ search results sending users to spam sites, Google ‘working on it’

There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites.

Please visit Search Engine Land for the full article.

Continue Reading ‘Untitled’ search results sending users to spam sites, Google ‘working on it’
Posted in Marketing

Messy SEO Part 6: Pillar pages and topic clusters

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.

Please visit Search Engine Land for the full article.

Continue Reading Messy SEO Part 6: Pillar pages and topic clusters
Posted in Marketing

Google allows ads for sports betting in Louisiana

Advertisers must be state-licensed and certified by Google to run gambling ads.

Please visit Search Engine Land for the full article.

Continue Reading Google allows ads for sports betting in Louisiana
Posted in Marketing

WordPress 5.9 launches with full site editing

WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.

Please visit Search Engine Land for the full article.

Continue Reading WordPress 5.9 launches with full site editing