Category: Marketing

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

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While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

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Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.

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Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.

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Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.

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The issue, which affected the serving of ads on YouTube, has been resolved.

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AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.

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Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.

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