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Google December 2025 core update rolling out now

This was the third core update of 2025 and fourth confirmed Google update in 2025.

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Judge limits Google’s default search deals to one year

A judge’s ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.

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Google’s ad tech fixes face EU market test

Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech.

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Google Ads’ Nano Banana Pro AI get rigorously tested

6 steps to improve your Google Ads campaigns

Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.

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Study: Why seasonality adjustments keep failing advertisers on Black Friday

According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.

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Google Ads adds account-level political content setting

Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold.

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Google tests “Journey Aware Bidding” to optimize Search campaigns

Is it time to rethink your current Google Ads strategy?

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.

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Google offers a “less disruptive” fix to EU ad-tech showdown

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

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