Category: Google Ads

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise.

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.

Google Ads’ new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.