Category: Google Ads
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Google Ads API version 16 is launching
Lionel Poizner February 22, 2024
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
Google announces Misrepresentation policy update
Lionel Poizner February 16, 2024
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
Lionel Poizner February 14, 2024
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
Google expands generative AI capabilities for automatically created assets
Lionel Poizner February 12, 2024
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
Google Ads gambling and games policy updated
Lionel Poizner February 9, 2024
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
Google exec addresses advertisers’ automation concerns
Lionel Poizner February 2, 2024
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Google search CPCs up 19%, pushing ad spend up 17%
Lionel Poizner January 29, 2024
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Some advertisers are unable to access Google Ads
Lionel Poizner January 26, 2024
Google has confirmed it is investigating reports of these issues and is working on a fix.
Google Ads moves reports to new location in latest UI update
Lionel Poizner January 25, 2024
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Lionel Poizner January 25, 2024
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.

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