Category: Google Ads

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Google Ads API version 16 is launching

The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
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Google announces Misrepresentation policy update

Failure to comply with the updated policy could result in the suspension of your Google Ads account.
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Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
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Google expands generative AI capabilities for automatically created assets

Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
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Google Ads gambling and games policy updated

Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
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Google exec addresses advertisers’ automation concerns

Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
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Google search CPCs up 19%, pushing ad spend up 17%

As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
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Some advertisers are unable to access Google Ads

Google has confirmed it is investigating reports of these issues and is working on a fix.
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Google Ads moves reports to new location in latest UI update

The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
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Google tests ‘highly rated’ call out for Local Services ads

Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
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