Category: Google Ads

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Google rolls out new Performance Max guide and updates several others

Google has made significant updates to its PMax documentation to help advertisers create better campaigns
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Google issues urgent steps for advertisers running campaigns in the EU

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
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Google Ads for lead gen: 9 tips to scale low-spending campaigns

Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.
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Google to update AdMob & AdSense Program Policies

Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during “Sensitive Events.”
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Google Ads updates gambling and games policy

Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.
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Google is evaluating additional PMax brand safety controls

Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
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Google Analytics 4 properties can now be integrated with AdSense

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
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Google Ads will no longer respond to hybrid multicall requests

The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January.
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Google on maximizing PMax results and preparing for SGE

Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.
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