Category: Google Ads
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Google advertisers are confused between support and sales – we asked for clarification
Lionel Poizner January 23, 2024
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you’re not happy with either.
Google conversational experience rolls out to all UK and US advertisers
Lionel Poizner January 23, 2024
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
Google rolls out new Performance Max guide and updates several others
Lionel Poizner January 19, 2024
Google has made significant updates to its PMax documentation to help advertisers create better campaigns
Google issues urgent steps for advertisers running campaigns in the EU
Lionel Poizner January 18, 2024
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Google Ads for lead gen: 9 tips to scale low-spending campaigns
Lionel Poizner January 10, 2024
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.
Google to update AdMob & AdSense Program Policies
Lionel Poizner January 9, 2024
Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during “Sensitive Events.”
Google Ads updates gambling and games policy
Lionel Poizner January 4, 2024
Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.
Google is evaluating additional PMax brand safety controls
Lionel Poizner December 19, 2023
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
Google Analytics 4 properties can now be integrated with AdSense
Lionel Poizner December 19, 2023
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
Google Ads will no longer respond to hybrid multicall requests
Lionel Poizner December 14, 2023
The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January.

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