Author: Lionel Poizner

Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.

Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.

Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data.

Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.

Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.

Every company I talk to right now is convinced they have an AI problem.