Author: Lionel Poizner

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo alternatives we should be aware of?

Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

Getting cited by AI isn’t enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.

Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.

Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.

The issue started earlier this week and today, Friday, Google has confirmed it is a bug on its end.

AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.