Author: Lionel Poizner
Google AdSense launches related search for Auto Ads
The new feature, which is available to all publishers, helps to improve the targeting precision of ads
The post Google AdSense launches related search for Auto Ads appeared first on Search Engine Land.
Google Ads rolls out stricter requirements for new certifications
Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop.
The post Google Ads rolls out stricter requirements for new certifications appeared first on Search Engine Land.
The reality behind content marketing and AI by Cynthia Ramsaran
In this webinar, discover the use cases and concerns for GenAI in content production.
The post The reality behind content marketing and AI appeared first on Search Engine Land.
YouTube launches new feature to enhance product ad targeting
Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.
The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land.
Google confirms sunset details for 4 attribution models in Ads and Analytics
Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates.”
The post Google confirms sunset details for 4 attribution models in Ads and Analytics appeared first on Search Engine Land.
Awaken dead content with AI and DAM by Cynthia Ramsaran
In this webinar, content experts share four ways AI can streamline your workflow.
The post Awaken dead content with AI and DAM appeared first on Search Engine Land.
10 reasons to join us at SMX online this November
Finish 2023 strong and head into the New Year primed for success: Attend SMX Next, online November 14-15, for free.
The post 10 reasons to join us at SMX online this November appeared first on Search Engine Land.
YouTube Spotlight Moments lets brands align ads with cultural moments
The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube.
The post YouTube Spotlight Moments lets brands align ads with cultural moments appeared first on Search Engine Land.
Google Ads serving/spending issue resolved after almost 3 days
Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.
The post Google Ads serving/spending issue resolved after almost 3 days appeared first on Search Engine Land.
AI-powered marketing in 2024: A playbook for success by Cynthia Ramsaran
From CTV to LinkedIn and beyond, this webinar will give you tips for them all.
The post AI-powered marketing in 2024: A playbook for success appeared first on Search Engine Land.
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