Author: Lionel Poizner
Google on maximizing PMax results and preparing for SGE
Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.
YouTube adds more formats for Video Reach Campaigns
VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
The content marketing advantage of generative AI by Digital Marketing Depot
New research reveals how generative AI (GenAI) is powering content marketing advantages for early adopters.
Google Ads pilots conversions account level diagnostic tab
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
A human asks Search Engine Land’s ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here’s the answer.
Google November 2023 reviews update now done rolling out
This update will be the last time Google has confirmed a reviews update.
Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
Google is testing its Gemini AI model in Search
Gemini, Google’s multimodal large language model, will be added to Search and Ads next year. It has already reduced SGE response times.
8 winning SEO A/B tests that boost organic traffic by Digital Marketing Depot
Learn which page changes help SEO rankings and which don’t.
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