Author: Lionel Poizner
LinkedIn ad prices surge as advertisers’ X boycott continues
Lionel Poizner January 2, 2024
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
Top 10 PPC expert columns of 2023 on Search Engine Land
Lionel Poizner December 29, 2023
ChatGPT, Hagakure method, Performance Max and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2023.
Top 10 SEO expert columns of 2023 on Search Engine Land
Lionel Poizner December 29, 2023
ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023.
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Lionel Poizner December 28, 2023
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.
SEO year in review 2023: The year of generative AI
Lionel Poizner December 27, 2023
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond
Lionel Poizner December 26, 2023
In 2023, we had nine official and confirmed Google algorithm updates – which was on less than the previous two years.
7 key 2024 search trends to watch and 3 top priorities
Lionel Poizner December 21, 2023
Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.
Google Search is investigating reports of delayed indexing issues
Lionel Poizner December 21, 2023
Google said it is “working on identifying the root cause” that is affecting a “small number of sites.”
Join a masterclass on data storytelling by Cynthia Ramsaran
Lionel Poizner December 20, 2023
Learn how to engage consumers, influence decisions and create brand loyalty.
Campaign management software: Everything you need to know
Lionel Poizner December 20, 2023
Streamlining the management of campaigns saves time and increases agility, but it’s unlikely any one solution will fit all your needs.

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