Author: Lionel Poizner

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.

Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.

Every company I talk to right now is convinced they have an AI problem.

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how brands earn visibility, and how visibility doesn’t equal clicks. But for SaaS, the way buyers conduct discovery and evaluation has changed disproportionately.

After declaring inbound dead last year, HubSpot is renaming its annual conference to something less limiting.

AI fetcher bots siphon traffic and revenue from publishers, delivering real-time answers that bypass your site and cut referral visits.

Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world.

A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely to look like before campaigns are executed. This approach supports clearer planning, more predictable growth, and stronger alignment between marketing inputs and revenue targets.