Author: Lionel Poizner

OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.

“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.

Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.

In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.

A senior Google executive says the company is “not ruling out” ads in its Gemini AI app — a notable reversal from denials made just months ago.

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.

Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.

Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.

We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.