Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
Google is testing its Gemini AI model in Search
Gemini, Google’s multimodal large language model, will be added to Search and Ads next year. It has already reduced SGE response times.
8 winning SEO A/B tests that boost organic traffic by Digital Marketing Depot
Learn which page changes help SEO rankings and which don’t.
Microsoft Bing adds new Deep Search generative AI feature
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don’t explicitly include the original keywords.
Google expands video requirements for “Video mode” where video must be main content of the page
If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search.
Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
Google Merchant Center Next will soon support rules and supplemental feeds
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Meta to launch Threads in the EU within weeks
The news comes just days after X’s biggest advertisers boycotted the platform.
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