Google search CPCs up 19%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here’s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Google Ads moves reports to new location in latest UI update
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
LinkedIn to sunset lookalike audiences
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
75% of top brands fall victim to fraud in Google Search Ads
Google is being urged to do more in safeguarding brands’ reputations and preventing online shoppers from becoming victims of fraud.
Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you’re not happy with either.
Google conversational experience rolls out to all UK and US advertisers
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
Google performance reports updates how it counts clicks and impressions for job listing and detail pages
No changes were made to Google Search, this is just a reporting change.
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