Google SGE a top threat to brand and product terms, study finds
Lionel Poizner March 22, 2024
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Bing Deep Search is officially live for all users
Lionel Poizner March 22, 2024
Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Turbulence ahead: The wrath of the March 2024 core update is not linear
Lionel Poizner March 21, 2024
Examining the fluctuations and ranking changes we’re seeing so far since Google started rolling out the March 2024 core update.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
Lionel Poizner March 21, 2024
To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.
Google Marketing Live 2024 registration opens
Lionel Poizner March 20, 2024
Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.
Disney announces Google partnership as it expands ad platform
Lionel Poizner March 20, 2024
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Lionel Poizner March 19, 2024
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
The two parts of E-E-A-T Google hasn’t told you about
Lionel Poizner March 19, 2024
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Google promotes Liz Reid to head of Search
Lionel Poizner March 19, 2024
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ads Report Editor exporting zeros; Google is investigating
Lionel Poizner March 18, 2024
Google is investigating the exporting issues with Google Ads Report Editor.

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