Posted in google Marketing PPC SEO

Google SGE a top threat to brand and product terms, study finds

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Continue Reading Google SGE a top threat to brand and product terms, study finds
Posted in Bing Marketing Microsoft SEO

Bing Deep Search is officially live for all users

Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Continue Reading Bing Deep Search is officially live for all users
Posted in Google Algorithm Updates Marketing SEO

Turbulence ahead: The wrath of the March 2024 core update is not linear 

Examining the fluctuations and ranking changes we’re seeing so far since Google started rolling out the March 2024 core update.
Continue Reading Turbulence ahead: The wrath of the March 2024 core update is not linear 
Posted in google Google Analytics Marketing Paid Social PPC

Google Analytics 4 addresses Google Ads report discrepancies with conversion update

To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.
Continue Reading Google Analytics 4 addresses Google Ads report discrepancies with conversion update
Posted in google Marketing Paid Social PPC

Google Marketing Live 2024 registration opens

Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.
Continue Reading Google Marketing Live 2024 registration opens
Posted in google Google Ads Marketing Paid Social PPC

Disney announces Google partnership as it expands ad platform

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Continue Reading Disney announces Google partnership as it expands ad platform
Posted in Google Ads Marketing PPC

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
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Posted in E-E-A-T google Marketing SEO

The two parts of E-E-A-T Google hasn’t told you about

Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Continue Reading The two parts of E-E-A-T Google hasn’t told you about
Posted in google Google News Marketing SEO

Google promotes Liz Reid to head of Search

Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Continue Reading Google promotes Liz Reid to head of Search