Posted in Google Ads Marketing PPC

A guide to Google Ads for regulated and sensitive categories

Google Ads for regulated and sensitive categories: A PPC guide

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.

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Posted in google Marketing Search features SEO

Google testing AI Overviews with link cards at the top

This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.

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Posted in google Google Chrome Local Marketing Search features SEO

Google Chrome mobile adds local places to Chrome Actions

Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.

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Posted in Google Ads Marketing PPC

New tROAS Insight Box for shopping campaigns in Google Ads

Google Ads (Credit: Shutterstock)

Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.

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Posted in Google Ads Marketing PPC video

Google Ads launches Cross-Media Reach Measurement for video campaigns

This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.

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Posted in google Google Ads Marketing PPC

Google rolls out new shopping tools ahead of summer sales

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.

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Posted in Google Ads Marketing PPC

Google tightens EU consent rules for Customer Match ads

The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.

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Posted in google Google Ads Marketing Platforms PPC

Google turns off Universal Analytics July 1: What you need to know

Google Analytics 4

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

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Posted in google Google News Google: SEO Marketing SEO

Google Search bug with indexing over the past several hours

Google seems to not be indexing most of the new content published across both large and small publishers.

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