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Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.

The post Why you should invest in branded keywords even if your company ranks #1 on Google appeared first on Search Engine Land.

Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.

The post How to use Google Ads Competitive Metrics appeared first on Search Engine Land.

A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.

The post Twitter’s algorithm ranking factors: A definitive guide appeared first on Search Engine Land.

This better aligns Google Search guidelines with merchant guidelines.

The post Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products appeared first on Search Engine Land.

Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.

The post How to migrate to Google Analytics 4: A step-by-step guide appeared first on Search Engine Land.

Use data to create next-level customer experiences at scale.

The post Webinar: Work smarter, not harder, to give customers what they want appeared first on Search Engine Land.

Warby Parker, 1-800 Contacts don’t see eye to eye on branded keyword search results and federal courts ruling.

The post Warby Parker dodges 1-800 Contacts lawsuit over search results, website appeared first on Search Engine Land.

SimilarWeb’s Baruch Toledano and Rank Ranger’s Shay Harel discuss what the recent acquisition means for its companies and customers.

The post SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities appeared first on Search Engine Land.

Make accessibility an integral part of your agency’s proposition and generate new revenue streams.

The post Webinar: Grow revenue streams through web accessibility and compliance appeared first on Search Engine Land.

Advertisers will have the ability to choose longer windows that are more in line with their conversion goals.

The post TikTok introduces Attribution Manager with flexible windows appeared first on Search Engine Land.