Posted in Marketing Microsoft Advertising News PPC

Google adds location targeting controls to Demand Gen campaigns

Microsoft Ads: How it compares to Google Ads and tips for getting started

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Continue Reading Google adds location targeting controls to Demand Gen campaigns
Posted in Google Search Console Google: SEO Marketing News SEO

Google fixed month-long delay with page indexing report

Google Search Console is once again sending out page indexing issue notifications as well.

Continue Reading Google fixed month-long delay with page indexing report
Posted in Marketing News SEO

Googlebot dominates web crawling in 2025 as AI bots surge: Report

AI search crawlers, user agents, and bots

Cloudflare data shows AI crawlers exploding, publishers blocking bots, and many platforms sending little traffic back.

Continue Reading Googlebot dominates web crawling in 2025 as AI bots surge: Report
Posted in Google Ads Marketing News PPC

Google: Exact match keywords won’t block broad match in AI Max

Why phrase match is losing ground to broad match in Google Ads

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.

Continue Reading Google: Exact match keywords won’t block broad match in AI Max
Posted in AI SEO Marketing News PPC SEO

Google AI Overviews surged in 2025, then pulled back: Data

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.

Continue Reading Google AI Overviews surged in 2025, then pulled back: Data
Posted in Google Ads Marketing News PPC

Google Ads adds VTC bidding for App campaigns

Google Local Services Ads vs. Search Ads- Which drives better local leads?

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.

Continue Reading Google Ads adds VTC bidding for App campaigns
Posted in Marketing News SEO

Sergey Brin: Google ‘messed up’ by underinvesting in AI

Sergey Brin at Stanford Dec. 2025

Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say ‘dumb things.’

Continue Reading Sergey Brin: Google ‘messed up’ by underinvesting in AI
Posted in Marketing News PPC

Sophie Fell talks why double-checking campaign settings matters

Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.

Continue Reading Sophie Fell talks why double-checking campaign settings matters
Posted in AI SEO Generative Engine Optimization (GEO) Marketing News SEO

Doctor: Google’s AI Overview made up career-damaging claims about me

Doctor in front of AI Overview

A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230?

Continue Reading Doctor: Google’s AI Overview made up career-damaging claims about me
Posted in AI SEO Marketing News PPC SEO

Search Engine Land celebrates its 19th birthday

Search Engine Land turns 19

Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026.

Continue Reading Search Engine Land celebrates its 19th birthday