Posted in Google Ads Marketing PPC

Google Ads updates in 2022: The good, the bad, the jury’s still out

Here’s a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.

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Posted in E-E-A-T Marketing SEO

E-E-A-T and major updates to Google’s quality rater guidelines

The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T. 

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Posted in google Google Analytics Marketing PPC

New Google Analytics 4 Landing page report

GA4 users should see the new report in their dashboards automatically but can also add it manually.

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Posted in Google Algorithm Updates Google: SEO Marketing SEO

Google releases December 2022 link spam update

This update is rolling out now for the next couple weeks, while the helpful content is still rolling out.

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Posted in Google Ads Marketing PPC

2 new Google data-driven attribution features

Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.

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Posted in Content Marketing SEO

Programmatic SEO: Your missing link to 1M+ sessions

Here’s what you need to know about programmatic SEO and how to start publishing unique, high-quality pages at scale the right way.

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