Meta expands Threads ads to all users globally

Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.
Organic search traffic is down 2.5% YoY, new data shows

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.
Google Shopping API cutoff looms, putting ad delivery at risk

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
Some Google AI Overviews now use Gemini 3 Pro

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started […]
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here’s exactly how Google tells humans and bots apart.
Google search ad clicks hit five-year high as Q4 spend rises 13% – Report

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Amy Hebdon discusses the PPC decision that cost her a good client relationship

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Google introduces total campaign budgets for Search

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google Ads rolls out account-level placement exclusions

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
Google adds new data transmission controls to Ads consent stack

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

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