Posted in Marketing SEO Technical optimization

6 things that happen when Googlebot can’t crawl your website

An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt.
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Posted in google Google Ads Marketing Paid Social PPC

Google on maximizing PMax results and preparing for SGE

Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.
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Posted in google Google Ads Marketing Paid Social PPC YouTube

YouTube adds more formats for Video Reach Campaigns

VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
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Posted in google Google Ads Marketing Paid Social PPC

Google Ads pilots conversions account level diagnostic tab

The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
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Posted in Marketing SearchBot SEO

Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases

A human asks Search Engine Land’s ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here’s the answer.
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Posted in google Marketing Paid Social PPC

Google is rolling out programmatic bidding for limited ads

Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
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Posted in google Google Ads Marketing Paid Social PPC

Google advertisers can now opt out of Search Network

This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
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