Category: SEO

Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.

After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.

Perplexity’s iOS browser defaults to Google for navigation and local queries, while its assistant handles summaries, research, and actions.

Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.

Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.

Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.

Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.

Learn practical comment structures that help brands add value in Reddit threads and attract visibility through helpful participation.

Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.