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Posted in Bing google Marketing Microsoft PPC SEO

The new Bing has failed to take any market share from Google after six months

Microsoft disputes the data, which shows Bing’s market share is actually lower in 2023 than it was in 2022 – before new Bing launched.

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Posted in Amazon Ecommerce Marketing Platforms SEO

Amazon tests AI-generated review highlights with U.S. mobile shoppers

The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.

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Posted in Marketing SEO

Google warns against content pruning as CNET deletes thousands of pages

Google says deleting old content just because it’s old isn’t beneficial for SEO. However, pruning content can be helpful – when done right.

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Posted in Ecommerce Marketing SEO

Ecommerce brand debuts AI-generated product review summaries

Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.

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Posted in Marketing Platforms SEO

Moz debuts new metric, Brand Authority, to measure brand strength

Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand’s influence.

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Posted in Marketing SEO

Meta to get consent before collecting data for targeted advertising in Europe

The changes, which could come into effect in October, may significantly impact the value of Meta’s targeted advertising operations.

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Posted in Marketing SEO

Andi Search launches new semantic content engine

In its updated visual feed of search results, Andi is also putting a big priority on clearly citing sources.

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