Category: SEO

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AMA with Google’s Gary Illyes: 15 quick SEO takeaways

Google’s Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.

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Posted in google Marketing SEO

Google search antitrust trial updates: Everything you need to know (so far)

The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.

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Posted in Marketing SEO

TW-BERT: End-to-end query term weighting and the future of Google Search

Learn about Google’s research into end-to-end query term weighting and how this model could eventually improve search rankings.

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Posted in google Marketing Platforms PPC Search features SEO

Google CEO on SGE and Search evolution: ‘We’ll get it right’

Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won’t blow up Google’s current business model.

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Posted in google Marketing PPC SEO

Google search antitrust trial ready to begin: What’s at stake

The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.

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Posted in Marketing SEO

How publishers can regain traffic and revenue with affiliate marketing

Here’s how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.

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