Category: SEO

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Google is testing its Gemini AI model in Search

 Lionel Poizner  December 6, 2023
Gemini, Google’s multimodal large language model, will be added to Search and Ads next year. It has already reduced SGE response times.
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Posted in Marketing SEO Sponsored White Papers & Webinars

8 winning SEO A/B tests that boost organic traffic by Digital Marketing Depot

 Lionel Poizner  December 5, 2023
Learn which page changes help SEO rankings and which don’t.
Continue Reading 8 winning SEO A/B tests that boost organic traffic by Digital Marketing Depot
Posted in Bing Marketing Microsoft SEO

Microsoft Bing adds new Deep Search generative AI feature

 Lionel Poizner  December 5, 2023
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don’t explicitly include the original keywords.
Continue Reading Microsoft Bing adds new Deep Search generative AI feature
Posted in google Google: SEO Marketing Search features SEO

Google expands video requirements for “Video mode” where video must be main content of the page

 Lionel Poizner  December 4, 2023
If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search.
Continue Reading Google expands video requirements for “Video mode” where video must be main content of the page
Posted in Marketing SEO

Meta to launch Threads in the EU within weeks

 Lionel Poizner  December 1, 2023
The news comes just days after X’s biggest advertisers boycotted the platform.
Continue Reading Meta to launch Threads in the EU within weeks
Posted in google Google Search Console Google: SEO Marketing SEO

Google Search now supports discussion forum and profile page structured data

 Lionel Poizner  November 27, 2023
Google can show these as rich results in Google Search and Google also added new Search Console reports.
Continue Reading Google Search now supports discussion forum and profile page structured data
Posted in google Google Search Console Google: SEO Marketing SEO

Googlebot crawl rate tool in Search Console is going away

 Lionel Poizner  November 24, 2023

The tool is going away on January 8, 2024 because Google says it is no longer useful.

The post Googlebot crawl rate tool in Search Console is going away appeared first on Search Engine Land.

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Posted in google Marketing SEO

Google’s 2023 Search quality rater guidelines update: Here’s what changed

 Lionel Poizner  November 22, 2023

The big focus of changes this year is around user intent and whether Google’s search results meet the expectations of users.

The post Google’s 2023 Search quality rater guidelines update: Here’s what changed appeared first on Search Engine Land.

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Posted in Bing google Marketing SEO

Quality rater and algorithmic evaluation systems: Are major changes coming?

 Lionel Poizner  November 21, 2023

Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.

The post Quality rater and algorithmic evaluation systems: Are major changes coming? appeared first on Search Engine Land.

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Posted in Marketing Platforms SEO

Shocker – Sam Altman out at OpenAI in huge CEO change

 Lionel Poizner  November 17, 2023

OpenAI lost confidence in Altman and said new leadership is necessary. OpenAI CTO Mira Murati has been named interim CEO.

The post Shocker – Sam Altman out at OpenAI in huge CEO change appeared first on Search Engine Land.

Continue Reading Shocker – Sam Altman out at OpenAI in huge CEO change