Category: Paid Social

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Posted in google Google Ads Marketing Paid Social PPC

Google announces Misrepresentation policy update

Failure to comply with the updated policy could result in the suspension of your Google Ads account.
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Posted in Marketing Paid Social PPC TikTok

TikTok Creative Assistant now available in Adobe Express

Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
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Posted in google Google Analytics Marketing Paid Social PPC

Google Analytics 4 adds new consent mode setting section

Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
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Posted in google Google Ads Marketing Paid Social PPC

Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
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Posted in Marketing Paid Social PPC

Instacart ad revenue up 18% at $871 million

CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats.
Continue Reading Instacart ad revenue up 18% at $871 million
Posted in google Google Ads Marketing Paid Social PPC

Google expands generative AI capabilities for automatically created assets

Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
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Posted in google Google Ads Marketing Paid Social PPC

Google Ads gambling and games policy updated

Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
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Posted in Marketing Paid Social Pinterest PPC

Pinterest revenue rises 12% as monthly active users reach all-time high

The platform’s success is attributed to a record number of ad solutions, driving improved campaign performance for brands.
Continue Reading Pinterest revenue rises 12% as monthly active users reach all-time high
Posted in google Google Analytics Marketing Paid Social PPC SEO

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
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Posted in Advertising Marketing Microsoft Paid Social PPC

Microsoft Copilot updates: New design, image editing tools and video highlights

The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Continue Reading Microsoft Copilot updates: New design, image editing tools and video highlights