Category: Paid Social

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Posted in Marketing Meta Paid Social PPC Threads

Threads users can now search for posts

The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.

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Posted in google Google Ads Marketing Paid Social PPC

Google introduces new Limited Ads Serving policy

Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.

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Posted in Marketing Paid Social PPC X (Twitter)

X (Twitter) is bringing back political ads

The platform is reversing the decision of former CEO, Jack Dorsey, as part of its “commitment to free speech”.

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Posted in Marketing Meta Paid Social PPC Threads

Threads is widely rolling out on the web

Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.

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Posted in Facebook Instagram Marketing Meta Paid Social PPC

Meta rolls out new search tool to track branded content campaigns

You can now search branded content in the Meta Ads Library to get deeper insights into your competitor’s campaign strategies.

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Posted in Marketing Paid Social PPC

Reddit launches first-party measurement tools

Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.

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Posted in Marketing Paid Social PPC YouTube

YouTube trials smaller ‘Skip Ads’ button

The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.

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