Category: Paid Social
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Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
The post Threads users can now search for posts appeared first on Search Engine Land.
Google Chrome persists with targeted ads that use your browser history
Google’s Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off.
The post Google Chrome persists with targeted ads that use your browser history appeared first on Search Engine Land.
Google adds URL Contains targeting functionality to Performance Max
The feature has been rolled out to better support Dynamic Search ads use cases in PMax.
The post Google adds URL Contains targeting functionality to Performance Max appeared first on Search Engine Land.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU’s impending Digital Services Act.
The post Meta may remove ads on Facebook and Instagram for subscribers in Europe appeared first on Search Engine Land.
Google introduces new Limited Ads Serving policy
Google will limit the reach of campaigns from advertisers it is unfamiliar with until trust is established.
The post Google introduces new Limited Ads Serving policy appeared first on Search Engine Land.
X (Twitter) is bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its “commitment to free speech”.
The post X (Twitter) is bringing back political ads appeared first on Search Engine Land.
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
The post Threads is widely rolling out on the web appeared first on Search Engine Land.
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor’s campaign strategies.
The post Meta rolls out new search tool to track branded content campaigns appeared first on Search Engine Land.
Reddit launches first-party measurement tools
Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
The post Reddit launches first-party measurement tools appeared first on Search Engine Land.
YouTube trials smaller ‘Skip Ads’ button
The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.
The post YouTube trials smaller ‘Skip Ads’ button appeared first on Search Engine Land.

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