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Google adtech antitrust trial: Everything you need to know

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

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Posted in google Marketing PPC

Google Ads tightens rules on Gambling Certification recertification

Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.

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Posted in google Google: SEO Marketing Search features SEO

Google Search testing new display for forum content

This new user interface shows top comments and related discussions around that forum search result snippet.

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Posted in google Marketing PPC video

Google Ads Introduces New Masthead Format Requirements Page

Google Ads

Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

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Posted in google Marketing PPC

Google Ads adds product Categories tab

Google shopping ads

The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.

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Posted in google Marketing PPC

New Google tools to boost first-party data strategies

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

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Adtech antitrust trial judge blasts Google’s business practices

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

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Posted in google Marketing PPC video YouTube

Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

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Posted in google Marketing PPC

Google Ads API v17_1 introduces new features and enhancements

Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.

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