Category: google

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Posted in google Marketing PPC

New Google tools to boost first-party data strategies

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

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Adtech antitrust trial judge blasts Google’s business practices

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

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Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

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Google Ads API v17_1 introduces new features and enhancements

Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.

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Google enhances Local Services Ads with auto-selected photos

Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.

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Google declared a monopoly: industry reactions and implications

Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties.

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Advertisers react to Google Reporting and Product Listing glitch 

Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation

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Federal judge rules Google violated antitrust law

Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.

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Posted in google Marketing SEO

No deal: Alphabet won’t acquire HubSpot after all

On, on again and now off. It appears that Alphabet’s rumored acquisition of HubSpot isn’t happening, sources say.

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