Category: google
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New Google tools to boost first-party data strategies

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Adtech antitrust trial judge blasts Google’s business practices

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.
Google Ads API v17_1 introduces new features and enhancements

Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.
Google enhances Local Services Ads with auto-selected photos

Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.
Google declared a monopoly: industry reactions and implications

Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties.
Advertisers react to Google Reporting and Product Listing glitch

Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation
Federal judge rules Google violated antitrust law

Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Google updates deepfakes search algorithms and controls and expands About this image

Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens.
No deal: Alphabet won’t acquire HubSpot after all

On, on again and now off. It appears that Alphabet’s rumored acquisition of HubSpot isn’t happening, sources say.

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