Category: Google Ads
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Google Analytics 4 properties can now be integrated with AdSense
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
Google Ads will no longer respond to hybrid multicall requests
The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January.
Google Ads rolls out extra help for business operation verification
The guide outlines reasons for business operations verification failure.
Google on maximizing PMax results and preparing for SGE
Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.
YouTube adds more formats for Video Reach Campaigns
VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
Google Ads pilots conversions account level diagnostic tab
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
Google Local Service Ads roll out impression share data
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Google Ads is updating Location asset requirements
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.
The post Google Ads is updating Location asset requirements appeared first on Search Engine Land.
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