Category: Generative Engine Optimization (GEO)

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%

Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.

AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.

ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?

Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.

Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.