Category: Generative Engine Optimization (GEO)

ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI’s first step toward agentic commerce – and it could reshape ecommerce.

Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.

OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.

Large ChatGPT analysis finds global growth, a shrinking gender gap, and everyday tasks like writing and guidance driving most conversations.

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.

AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.

In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.