Author: Lionel Poizner

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max.

The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.

Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

Google confirmed a data center issue impacting serving some search results in some regions.

A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.