Author: Lionel Poizner

Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic.

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.

Your brand isn’t competing for rankings anymore. The name of the game is reuse.

How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.

Google said these features “aren’t being used very often and aren’t adding significant value to users.”