Author: Lionel Poizner

Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.

The post Who’s verified? Who’s not? Who knows, it’s Twitter appeared first on Search Engine Land.

Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.

The post UK publishers sue Google for $4.2 billion in lost ad revenue appeared first on Search Engine Land.

Google said Bard can better understand and respond to prompts for multi-step word and math problems. Coding is coming soon.

The post Google updates Bard to improve math, logic responses appeared first on Search Engine Land.

This financial burden of a $1k per month verification disproportionately affects smaller businesses and start-ups with limited advertising budgets.

The post Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations appeared first on Search Engine Land.

Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.

The post Gender pay gap persists: Men earn 26% more than women in search marketing appeared first on Search Engine Land.

Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn’t) in this Search Engine Land survey.

The post 2023 Salary & Career guide: How much search marketers make appeared first on Search Engine Land.

Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what’s possible on Reddit.

The post 5 must-know Reddit Ads tactics for B2B marketers appeared first on Search Engine Land.

In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.

The post Domain Authority is dead: Focus on SEO content that ranks appeared first on Search Engine Land.

Google’s new features should give searchers more reason to trust your site, your authors and the content on your pages.

The post Google launches Perspectives, About this author and more ways to verify information appeared first on Search Engine Land.

The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.

The post Google Ads Editor version 2.3 is out with 12 new features appeared first on Search Engine Land.